Website AFGRI Equipment
AFGRI Equipment is your supplier of choice when looking at Agricultural equipment and services. AFGRI Equipment is the pre-eminent Agricultural, Golf and Turf equipment retailer in Africa and Western Australia. AFGRI Equipment offers the world’s leading equipment brands and backs these brands by a business as good as the products we sell. We specialize in precision agriculture and utilize a myriad of technologies to better integrate your farm to your farm of the future. We realized that the farmer of tomorrow will need to produce more with less. The likelihood of precision agriculture leading the way in exploiting this value is guaranteed.
Driving force behind the digital marketing strategy of AFGRI equipment. To improve search results, to promote AFGRI Equipment as a brand via social media. To create current and industry-validated content.
Requirements
REQUIRED MINIMUM EDUCATION/TRAINING
- Grade 12
- Relevant tertiary qualification in Marketing / Digital Marketing
REQUIRED MINIMUM WORK EXPERIENCE
- 3 years business, digital sales and marketing experience
- Solid experience in digital marketing tools Google Adwords, Meta, ZOHO, WordPress
- Strong Experience in PPC, SEO and Campaign setup
KEY PERFORMANCE AREAS
- Drive digital marketing strategy as well as the digital marketing of key supplier accounts
- Build brand awareness and allegiance
- Develop marketing initiatives
- Ensure the accuracy of all posts and communication
- Build and maintain client database portfolios
- Liaise with the Marketing Manager on trends/ideas/market changes as well as with key suppliers to combine marketing efforts
- Keep track of all activities and report on efficiency
- Report monthly on all business activities
TECHNICAL KNOWLEDGE/ COMPETENCIES
- Increase conversion and increase generated leads
- Optimise digital marketing spend
- Understanding of Agricultural and Construction Equipment
- Good verbal expression/communication
- Great Copywriting skills
- Internal Marketing activities
BEHAVIOURAL COMPETENCIES
- Willingness to travel
- Creative thinking
- Networking
- Listening
- Excellent interpersonal skills
- Willingness to learn
Please note that correspondence will be limited to shortlisted candidates only. Applicants who have not heard from us within 30 days of the closing date may assume that their applications have been unsuccessful and are hereby thanked for their interest. The filling of these positions will be aligned to AFGRI’s Employment Equity Policy
